September After Party Wrap-up
Amsterdam Twestival team would like to thank all the speakers, sponsors, artists/acts and charities who helped us deliver the offline event at Maarssen and the fundraising party last week. Our work continues as we tally up the total amount raised, which we hope to announce at the end of the month.
As you know, one of our goals was to not only raise funds but educate the charities on the use of social media for social good. The positive feedback received from participants clearly indicates that we achieved our goal! Anyone who signed up for the event but were unable to make it, can check out the recorded speeches and discussions online.
When Twestival launched in Amsterdam earlier this year, being our first event, we played it relatively safe and delivered a more formal fundraising event. The community came right back at us, demanding a party next time and not another networking event. So this time around, every effort went into organising a fundraising party by the community for the community.
We were fortunate to secure the Odeon nightclub in the heart of Amsterdam, the perfect place to host a party with local and international acts and artists, all passionate about supporting Twestival Amsterdam to raise funds for our 6 charities. Our vision was a one-off party, diverse in its content and audience offering something different to party-goers in Amsterdam.
But as we closed the doors on the second Twestival Amsterdam, we couldn’t ignore the fact that ticket purchases and attendance numbers were disappointingly low. Of course, this means we are unlikely to exceed our fundraising total from February and left us pondering the question: does social media really draw crowds, create buzz, engage people compared to traditional media forms? Answers on the back of a postcard with a licked stamp, please.
Anyhow, in the words of Inner City “WE don’t really need a crowd to have a party. Just a funky beat and YOU to get it started, Ohh Ohh We’ll dance the night away…” If you made it to the Odeon last Thursday, we hope YOU had Big Fun and a sincere thank YOU for your support.
